WHY YOU MAY SPONSOR CIANCIA?
As president of this group, I am aware that in the mind of most of our members, we are just a cheerful club, cut for light conversation over a glass of wine. The very name of Ciancia denotes a conversational, humorous group – a small contestant, in relation to, say, museums and public institutions. And yet, our members are unaware that institutions such as the Museum of Design in Atlanta (MoDA), just to mention a young foundation, have a splendid showroom and serious funds to run programs. Now, there is nothing wrong with our cheerful designation; as a matter of fact, it may be one of the reasons of our success: remaining unassuming and unpretentious with the cultivation of a great mission such as the use of the Italian language and the promotion of its noble traditions. In fact, many organizations have been hindered by the burden of ambitious programs and agendas. This is why being small often works better. However, the enthusiastic participation to our club is yearning for more prominent programs, and serious programs call for substantial financial backing.
The potential of a group of our size has been pointed out several times in the past. But one may ask, why doing more with a club that works just fine with its current format? It is evident that gathering for conversation is barely scratching the surface of what Italy and our group has to offer. But it so happens that, while we were comfortably leaning back and enjoying our monthly meetings, Ciancia has outgrown the dimension of a club, reaching the numbers and demographics of a large organization. With 1,500 members, we measure up with some of the largest groups of Italian language or heritage in the U.S. At this time, we acquire an average of 250 members a year. As we may reach 2,000 members before the end of 2013, it is time to think bigger and larger. For instance, Ciancia has been a strong pupporter and a sponsor of the Atlanta Italian Film Festival and of the initiatives of MoDA.
A clear indicator of the exponential development that this region has undergone is the City of Atlanta, which, driven by its unambiguous aspiration to become a modern city, has matured and grown into a cosmopolitan hub. This has become more evident in the past five years, as the city center has undergone a significant urban revival, sprinkled by major developments, from the downtown Georgia Aquarium to Buckhead ultimate condominium residence, the Sovereign, not to mention a Trump Tower and a “W” Hotel under construction, flanked by the announcement of a mile-long street-shopping district in Midtown. The subsequent influx of a significant number of new commercial and cultural institutions calls for activity of significance and cultural impact.
A sponsorship program is a bold step ahead for our club, both in terms of commitment and responsibility. You may ask yourself, why sponsoring Ciancia? A sponsorship program provides funds for advance programming and activities. Funding allows considerably more than our traditional twelve meetings a year and an occasional movie event. It offers the possibility to plan and schedule social and cultural events ahead of time. It also offers the possibility of helping emerging artists, sponsoring other organizations, funding study scholarships, offering new services such as language classes. While the funds collected at the door continue to sustain our expenses for website hosting and administration, the compilation of a calendar of cultural events involves advance planning and a budget approach. The programs supported by the sponsorship are events and activities such as thematic movie series, music events, lectures, conferences and art exhibits. Funds would be devolved to artists and lecturers, renting space, catering, equipment, and all those ingredients that make a cultural event.
WHAT IS THE RETURN OF SPONSORSHIP?
What could be the return of such increased activity? The answer is simple. Let us answer it with a question. Have you ever wondered about what makes a fulfilling social life? It is meeting others, feeling out opinions, circulating thoughts, talking about dreams, being exposed to new ideas and learning things we did not know yesterday, looking at the reality through the eyes of an artist, hearing the perspective of a brilliant lecturer, listening to the verses of a poet, watching a new movie, in one word, it is enlightenment! This is the reason we like city life. I am sure that you have figured out it is not money that fulfills one’s life, though it seems to pay the bills. Although love has its merits, art beats it hands down, because it never fails. Have music or literature ever failed you? Haven’t they been your best companion? Don’t we need more of it? Well, here at Ciancia we are proposing to start from somewhere. Artists are dying to show us their work, musicians to play for us, and so on. It is up to us to decide the value of these ingredients. It is about our lifestyle, after all. Bear in mind that if you attend more than six events per year, being a sponsor actually saves you money, and if you only attend a few events you can still support our cause and get other benefits like discounts at our corporate sponsors, which include restaurants and specialty food shops. For additional information about the details and specifics of our sponsorship program, we invite you to go to our website, click here.
With nearly 1,200 subscribers, we are projecting that 10% of our members will sponsor Ciancia at the individual contributor’s level. This will bring in a projected $6,600 a year. We are also anticipating that an additional $6,000 would come from corporate sponsors. A projected $12,600 budget allows four large events a year, plus the support of affiliate and parallel organizations such as our annual movie festival, children programs and various other events our members have endorsed. Please, consider that, nowadays, an art or movie event produced on a string budget, start at $3,000, which include equipment set-up and space-rental expenses, catering, wine, cleanup, and all those services which are unavailable on a volunteer basis. Operating below these levels is simply unfeasible.
ADVANTAGES OF SPONSORSHIP
On the practical side, the benefits of sponsorship to the individual member-contributor start with the elimination of door contributions, via a convenient membership card, significant discount to our classes, preferred access to all sponsored events, free access to our library, special mention on our website and significant discounts to all our participating corporate sponsors, which include shops and restaurants. Last but not least, sponsoring Ciancia carries the pride of sustaining a humanistic cause. Benefits to the corporate sponsors start from commercial exposure and name recognition, to the advantage of reaching on a monthly basis a large number of sophisticated consumers. Corporate sponsors are also offered a logo presence and web space on our website, which in turn increases their image and visibility.
LEVELS OF MEMBERSHIP:
Levels of Membership are two: individual supporters and corporate sponsors.
Individual supporters pay $60 a year, which gives them free access to all Ciancia meetings ($10 each time), plus 20% discount to all Ciancia classes, lectures, movies and other activities. If you attend more than six events per year being a sponsor actually saves you money. An additional 10% discount can be obtained at all our corporate sponsors, which include Italian retail and restaurants. Member contributors are provided with a membership card and listing on Ciancia website, under the “Sponsor” link.
- Ciancia membership pass-card
- Name listing on our Sponsor’s page
- Free access to all Ciancia events
- Sconti programmi 2007/2008
- sconti eventi legati a Ciancia (Italian Film Festival etc…)
- 20% sconti to Italian Classes
- Preferred reservation to sponsored events
Corporate Sponsor Membership is $600.00 a year. It carries all the benefits of individual supporting membership plus your corporate logo on Ciancia’s splash page, an image and profile of the sponsor on our sponsor page, which includes links to the sponsors website or sales department. Sponsors are listed and mentioned at all our events, and receive V.I.P. tickets to all our special events.
- All benefits of individual membership (above)
- VIP (4) set of tickets to all events
- Special mention on our Sponsor’s Webpage
- Permanent Corporate Logo and web space, including links
HOW DO I BECOME A SPONSOR?